Saturday, 30 April 2016

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Much of the literature on the future of higher education in the digital age has been almost apocalyptic. Predicting the transformation of the sector by "the forces of technology and globalisation", the UK’s Institute for Public Policy Research warned in its 2013 report, An Avalanche is Coming: Higher education and the revolution ahead: "the solid classical buildings of great universities may look permanent but the storms of change now threaten them". 


Outlining "the threat posed to traditional 20th century universities if key institutions don’t change radically", they identified the "entirely new models of university which are seeking to exploit […] globalisation and the digital revolution" as "the new competition, the real threat".

Similarly Ernst and Young’s 2012 report, University of the Future: A thousand year old industry on the cusp of profound change, suggested that, just as: "digital technologies have transformed media, retail, entertainment and many other industries – higher education is next".

The suggestion of a moral panic comes to mind and such language requires critique. How similar it is to the hubris of the short or abandoned World Bank reports on education as being "the next big private enterprise opportunity" in Africa. Quantity, delivered with a frenzied enthusiasm for action, and without consideration for form, culture, or ancient and indigenous rights would be the hallmark of that erroneous initiative also.

It is important to reflect on the sources, the assumptions and the purpose of the discourses from which those dramatic views have emerged. It is difficult, for example, to find the influence of social policy theorists, philosophy departments, social economists or indeed those engaged in fundamental theoretical work in such analysis.

Narrow debate

Similarly, the political climate and the political assumptions of the day influence academic possibilities. There is a grave danger that debates about the role of the university today are taking place in a narrow political and ideological space. Higher education worldwide has certainly moved from the periphery to the centre of government agendas.

However, with which aspects of our universities have government policy-makers concerned themselves, and with what consequences or benefits, and for whom, are questions that should concern all European citizens.

I suggest that at the present moment in Europe and far beyond it, insofar as policy-makers focus attention on education policy, they tend to view universities in a rather utilitarian way, as foundations of new knowledge and innovative thinking, within the confines of existing trade, commercial and economic paradigms, paradigms that are fading but not without damage to social cohesion.

Policy-makers pursue, perhaps with their own best of intentions, their own narrowly defined project, rather than any purposive change as a means of advancing social justice and mobility. They seek contributors to social and cultural dynamism irrespective of the distribution of the benefits. This is an approach wherein short-term concerns prevail over long-term developmental or social cohesion objectives.

We should recall some first principles of the necessary role of the university in society; principles which might set the parameters within which we can most productively engage with new technologies and reap the dividends of innovation; principles by which new technologies might strengthen rather than undermine the intellectual foundations of Europe that have been carved out over so many centuries; and principles that might remain as vision, however now threatened, for a possible better future for our citizens.

In doing so, we must first recognise that we live at a time when the language and rhetoric of the speculative market have become embedded in the educational culture and have brought some university practices down a precarious road. We have reached a juncture which sees intellectuals challenged to recover the moral purpose of original thought and emancipatory scholarship; a time when we must seek to recapture the human and unifying capacity of scholarship.

The challenge we face is that we must confront as erroneous a prevalent perception that the necessary focus of higher education must be on that which is utilitarian and immediately applicable. 

Such a view sees the primary objective of the university, and those who study within it, as being in preparation for a specific role within the labour market, often at the cost of the development of life-enhancing skills such as creativity, analytical thinking and clarity in written and spoken expression. These are the skills that will be essential to the citizens of the future to make informed choices about life-work balance, about what constitutes survival and consumption, and what is meant by human flourishing, solidarity or humanity itself.

Intellectual crisis

Max Weber, the great social theorist, responded to the events of his time in the second half of the 19th century as a public intellectual, accepting the requirement not only of radical thought but of the duty to communicate as part of a public discourse. Weber’s was a time of radical change and transition, the response to which would be dominated by technocratic thinking. 

Weber supported a commitment to rationality as the key building block of the future. His was not a mission to reject the rationalist heritage of a previous century, but to look beyond that horizon to something that was beyond logic, intuition and religious sentiment.

He critiqued the excesses of both positivism and idealism, but envisioned the consequences of a potential abuse of that which would be claimed to be rational. He foresaw the consequences of irrational thought and action hiding behind the mask of a ‘claimed rationality’ or a ‘bogus inevitability’.

Weber spoke of the threat of a spring that would not beckon with its promise of new life, but would deliver instead a ‘polar night of icy darkness’. He prophesied an iron cage of bureaucracy, a dehumanised landscape within which conformity would be demanded to that which no longer recognised its original moral or reasonable purpose.

While Weber’s view of the future might be seen as dystopian, we can certainly recognise some of the features he predicted in our contemporary situation, in which a ‘claimed rationality’ has led less to what is productive or inclusive but at so many times to what is a speculative gambling of resources and outcomes that has consequences in so much global misery.

Our contemporary European crisis is at least as profound as that faced by previous generations of political and social theorists at the end of the 19th century, but our response seems to be so slow, even, as so many European citizens sense, inadequate. The bucket rattles empty from the well of European intellectual thought. We are left thirsty for visionary possibilities of theory or policy.

The crafting of a response to this intellectual crisis is, I believe, a widespread challenge and one that the Irish and European universities must embrace, insisting on remaining open to originality in theory and research, and committed to humanistic values in teaching. 

Free thinking

We must not forget that it is through the encouragement of creative and free thinking that our universities acquired their status in the past, and correctly claim it today, as unique institutions that accept the responsibility of enabling and empowering citizens to participate fully and effectively at all levels of society. This creative function must be cherished, nurtured and encouraged.

Too many, perhaps unknowingly, have accepted an ‘under labourer’ view of the university, indeed of intellectual work. Put more broadly, as we seek to survive and belong in a form of society/economy relationship where we have lost the capacity to critically evaluate, and as we witness the many great crises currently facing Europe, citizens yearn for the evidence of engaged critical interdisciplinary work.

"Be the arrow, not the target" was the title that the critical theorist, the late Raymond Williams gave to his last address on communications. We cannot allow ourselves to be the dependent variable of a fractured dialogue on the future of the European Union, or of a declining international solidarity. We European citizens cannot allow ourselves to sleepwalk through the crisis that an unaccountable, but reformable, form of globalisation presents.

In this context, the role of the university in enabling citizens to develop the intellectual tools to address the great challenges of our time, which include questions of development and global poverty, of climate change and sustainability, and of conflict and displacement, is one which is vital.

Indeed, that we have heard the call to be responsible in relation to climate change or to sustainable development, that it has been endorsed by world leaders, is due to responsible scholars, thoughtful scientists who have made the intellectual case for political action at the global level – who have combined scholarship with citizenship and activism. 

In this wider social understanding of the university, its relationship with its students cannot in my view, without great loss, be reduced, then, to that of provider of any narrow professional training, guided towards a specific and limited objective, and essentially disengaged from the academic experience which is fundamental to independent thought and scholarly engagement. 

Theirs must be a much broader rapport, one which introduces students to an intellectual life and allows them to develop a critical turn of mind as well as informing an ethical concern with their community and their planet.

Online learning

At the pedagogical level, the increasing availability of online courses has done much to make further education accessible to a wider range of citizens, which presents exciting opportunities for increasing participation – especially among remote or marginalised communities. 

It is critical, however, that students do not become disengaged from the teacher/student experience. Learning from those who are passionate about their subject, face to face collaboration and regular engagement in organic debate and discussion, participation on university societies and clubs, journeying into the false avenues as well as the fruitful ones, is central to a rich and fulfilling educational experience. 

There are great challenges in contemporary research practice too. In the published research in the social sciences, we have witnessed in recent decades the marginalisation of political philosophy and social theory to rather narrow issues of administration and, under pressure of publication and peer competition, to that which can be easily measured. 

More and more pressure has come on universities and scholars to prove their relevance within a hegemonic version of the connection between society and economy that is destructive to social cohesion – one that has demanded a consensus on the desirability, not merely of an economic growth measured in gross terms, but of a singular, limited version of teaching economics. Scholarship requires the breadth and breath of culture for paradigm shift to happen.

We have been living through a period of extreme individualism, a period where, in its early extreme version, the concept of society itself has been questioned. The public space has been shrunk to being presented as a competitive space of consumers rather than citizens. That is the mark of our times, the hegemonic version of the model by which, it is suggested, we should live our lives together.

Neither can there be any doubt that one of the contributing factors of our recent economic crisis was a failure of capacity and intention on the part of our citizens, as well as our institutions, to question, to scrutinise and to interrogate the forms of individualism to which they were led to aspire. Our existence was assumed to be, was defined as, competing individual actors, at times neurotic in our insatiable anxieties for consumption, as Zygmunt Bauman might put it.

However, the will to create bridges and to listen to each other with respect remains as critical in the academic sphere as it is in all areas of life. When scholars are prepared, in their pursuit of knowledge and solutions, to engage in inclusive and interdisciplinary scholarship, to take a broader perspective, and to learn from the viewpoint of others, we can, as a society, only benefit from such an approach.

Defending the humanities

Indeed, even at the economic and most practical level, we must also be mindful that the workplace of the future will have to be a space of creativity, one that will need graduates who are creative thinkers, able to bring disparate ideas into a coherent whole, bringing that broader understanding to complex matters and engaging in the production of integrated solutions, engaging with intuitive intelligence as so much scientific advance and discovery teaches us.

Walter Isaacson has said that “science gives us the empirical data and the theories to tie them together, but humans turn them into narratives with moral, emotional and historical meaning”.

Thus within the university, abandoning or relegation of the humanities in our academic institutions will, in the future, be seen by future generations as a betrayal of the purpose of education. If we wish to develop independent thinkers and questioning, engaged citizens, our universities must, while providing excellence in professional training, avoid an emphasis that is solely or exclusively on that which is measurable and is demanded by short-term outcomes. They must allow for the patience and the peace that is required for memorable university teaching and research.

What I am outlining is not a simple question of any wasteful competition between the humanities and science. Rather, in a complex world, we are called to understand the necessary relationship between the liberal arts – the foundations on which much academic learning must be built – and the fields of science and technology in an integrated approach to learning. Indeed, throughout history the best of our scientists have merged scientific endeavour with the arts, creating a common space in which the best possibilities could be realised. 

Dissent and transformative thinking

We will not now nor will we all agree. Fostering the capacity to dissent is another core function of the university. Third level scholarship has always had, and must retain, a crucial role in creating a society in which the critical exploration of alternatives to any prevailing hegemony is encouraged.

Universities must surely be facilitated and supported, made free and adequately funded, so that they may preserve their role as special places for the generation of alternatives in science, culture and philosophy. Universities must be places where minds are emancipated and citizens enabled to live fully conscious lives in which suggested inevitabilities are constantly questioned. If this is to be achieved, the importance of primary and original research is central.

In our current circumstances in Europe and the world, it is here, in our universities, that we can begin to enact such transformative thinking as is necessary to create the foundations of a society that is more inclusive, participatory and equal and the digitised campus may help us.

Digitisation has great possibilities for the effecting of positive transformation within our society. However, as with all tools of power, the ethical test is its biggest test. Neither technology, nor its potential to disrupt, are remote extrinsic forces over which we as humans have no control. All of us, as members of a global society, must play our role in guiding the pathway of new technology into our society in a way that is ethical and moral.

That transformative thinking will require a real change in consciousness. It is through critical and engaged pedagogy that we can be assured that we are engaging the educators of a generation that will have the capacity to understand and question the assumptions of any status quo, and to understand when that status quo must be challenged and how; a generation who will have the confidence and the wisdom to engage in alternative visions of what a society can be, and bring it into being.

I suggest that the universities and those who work within them are crucial in that struggle for the recovery of the public world, for the emergence of truly emancipatory paradigms of policy and research. 

The contemporary European challenge is not merely a case of connecting the currency, the economy and the people, it is about recovering the right to pose such important questions as Immanuel Kant did in his time – what might we know, what should we do, what may we hope?

As the university repositions itself in a globally connected and more culturally diverse society, it must seek to deliver its capacity to deliver that creative consciousness and participatory citizenship; recognising both the positive and liberating potential of technology and the critical role of emancipatory universal learning in enabling us to connect to the possibilities of an unknown future.

Michael D Higgins is President of Ireland. This is an abridged version of his opening speech to the European University Association or EUA’s annual conference on 7-8 April. As a lecturer in political science and sociology at the National University of Ireland in Galway and in the United States, Michael D Higgins was a passionate proponent for the extension of access to third level education beyond the walls of established universities and was centrally involved in the development of extra-mural studies at National University of Ireland, Galway, travelling extensively across the West of Ireland to provide accessible evening classes for interested citizens. The themes in his EUA speech are central to his presidency, namely championing the importance of ideas, the importance of academic work and the need for a deeper and more ethical public sphere.


A 20-year-old from the Netherlands studying at Stockholm University has become the youngest doctorate holder in Scandinavia in modern times.

The university describes him as “probably the youngest in Sweden ever to complete a PhD” and the same age to the day as the current holder of the Dutch record.

On 9 April, Stefan Buijsman defended his PhD thesis: "Philosophy of Mathematics for the Masses: Extending the scope of the philosophy of mathematics". 

Born in Leiden in the Netherlands in 1995, he passed his masters degree in philosophy in Leiden in 2013 and had also studied computer science in his bachelor degree.

In a YouTube video he says that he has always done things earlier than those of the same age. He started school at four years of age, then skipped several years. He finished high school at 15 and earned his masters at 18.

In September 2014 he came to Stockholm for his PhD, which he completed in one and a half years.

Bujisman said taking a PhD was challenging. 

"It's been as difficult as you would expect a PhD to be. It was hard work, but I wouldn’t say that it was, for me, more difficult than how other PhDs have described their experiences,” .

“I never work more than 40 hours a week. So I do lots of other stuff too, like travelling and meeting up with friends.”

He said his work has been strongly influenced by his mentors.

"Without the large amount of help from my supervisors, Peter Pagin and Dag WesterstÃ¥hl, my thesis wouldn’t have been finished, nor would it have been as good as it is now."

He has taken the move from the Netherlands to Sweden in his stride and his lack of Swedish has not proved a significant obstacle.

"My Swedish is, alas, still fairly bad. Living in Stockholm, and working at Stockholm University, is not something that requires Swedish, so I lack the necessary practice,” he said.

“As for the move from the Netherlands to Sweden, it’s been very easy. They’re very similar, and on top of that Stockholm is a wonderful place to live and work."

Buijsman’s thesis explored whether mathematics is real, or a story we agree upon and shows that philosophers failed to include non-experts in the theories.

He has surveyed the many theories on the nature of mathematics and how we learn mathematics, and argues that none of them describe the practices of ordinary people’s mathematics. For example, one theory says that we can only know that 1 +1 = 2 if we have a proof. But most people don't have a mathematical proof that 1 + 1 = 2, and couldn't give one if we asked.

“All of these theories are made with professional mathematicians in mind. That's a problem for philosophy. Right now, we have no idea what people are doing when they're taking a mathematics class in high school or calculating how much change they need in a store,” he says in a statement on Stockholm University’s website.

“I don't have an answer yet, but psychology and pedagogy can help us. They give us an idea of what abilities people can use when they’re doing simple mathematics. We then know what ingredients we can use when making new theories”

Buijsman has now received a three-year post-doc position that will keep him in Stockholm for that time. His career goal is to become a professor.

In an interview on YouTube, he said since his research so far has been about pointing out a problem, he now wants to solve that problem, by researching how we learn mathematics.

So what is his secret to such early success? “I tend to work faster than most people, no idea why,” he said. “If my supervisors hadn’t spent a lot of time helping me, it would have taken much longer.”

Students have found a weapon in their battle to stop the government raising tuition fees still further. At a conference in Brighton they have voted to sabotage two key surveys unless the government withdraws its planned reforms, write Alfie Packham and Emma Jacobs for the Guardian.

The National Union of Students will boycott both the National Student Survey, or NSS, and the Destination of Leavers from Higher Education, or DLHE, survey, which provide statistics the government needs to carry out its plans.

The government intends to introduce a Teaching Excellence Framework which will rank universities on a range of factors, including how well students rate them in the NSS. The DLHE reveals what students are doing six months after graduation, and is used to determine a university’s ‘employability’ rating. Universities that do well in the Teaching Excellence Framework are likely to be allowed to charge higher fees. If the government refuses to abandon this plan, the National Union of Students says it will mobilise students to campaign for a boycott.
Full report on the Guardian site


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Business school graduates benefit not only from a solid return on investment through substantial salary increases, but also by deepening the knowledge, skills and abilities they will need for future professional success.

Here are just four of the key career benefits MBA programs can offer.
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1. Transferable skills: Business school gives you new skills and knowledge that will turbocharge your career. While MBA students often set their sights on a job in finance or consulting, the hard and soft skills acquired during an MBA program are transferable to myriad other roles. Today, you'll find an increasing number of MBAs working in tech, health care, consumer goods, government and nonprofits, and many other industries.

The skills typically strengthened during an MBA – leadership, intellectual creativity, analysis and critical thinking, cross-cultural awareness, communication, even greater IT mastery – will serve you well as you find your way toward your ultimate career goal.

You may start out at a financial firm such as Morgan Stanley and learn a tremendous amount about banking and analysis before deciding that it's not a good fit, as happened with my client, May. She built upon those skills when she eventually became involved with running a business as a gourmet food importer. Once you have a deeper understanding of the complexities of the business world, those problem-solving skills mastered during your MBA will carry over to your next position, and the one after that, too.

2. Higher employment rates: Having an MBA is a powerful tool that can increase job security with your current employer or within your current industry. When the Graduate Management Admission Council released its latest annual poll of employers, it forecasted robust 2016 hiring that reflects high demand for MBA graduates. A whopping 96 percent of responding employers agreed that hiring business school graduates creates value for their companies.

The MBA degree is also a powerful differentiator in a crowded marketplace. Recruiters have said that some of their corporate clients will not consider any candidate without an MBA, which shows just how much business leaders value this qualification. Employers believe it vets potential hires; you can safely assume an MBA graduate from Harvard Business School or the Wharton School at University of Pennsylvania is going to bring considerable skills and business acumen to the job from day one.
Without a doubt, companies appreciate managers who have risen through the ranks, know the business inside and out and can get the job done. But they also like hiring MBAs for their ability to handle complex situations, be nimble and adapt in the face of a rapidly changing global environment. As outsiders, MBA hires can provide a broad or fresh perspective to see how to improve inefficiencies or come up with innovative solutions to business problems.

3. Degree specializations: Most MBA programs offer specializations or concentrations that allow you to do a deep dive into the nuances of a particular industry. These courses provide students with an opportunity to sample a few different industries or career paths to see whether it's a good fit before taking the plunge.
Adding a concentration to an MBA is a good move for people who know exactly what they want to do with their career and who want to build a stronger skill base in that area. If you already know that you're interested in something really specific, such as digital marketing, real estate, business analytics, social innovation, health care and so forth, earning an MBA with a concentration can make you even more marketable.
In today's competitive job market, listing a concentration on your resume helps you stand out. However, if you are a career switcher and still testing the waters, you would be better off focusing on a general business education instead.

4. Networking opportunities: At business school, you'll interact closely with talented individuals from all over the globe, which enhances the experience by exposing you to different business practices, cultures and points of view.

The connections you make are, for many, the single most valuable aspect of the MBA, so make sure you capitalize on the opportunities in and out of the classroom during your MBA studies. Your alumni network helps you stay connected to the university as well as to countless professional opportunities you can tap into throughout your career.

While the quality of the education at the most elite programs is guaranteed across the board, when you're spending two years of your life and paying more than $100,000, it's the network of contacts you build that make your MBA experience truly priceless.

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An MBA is rarely an absolute requirement for careers, and alternative options like specialized master's degree programs may be a better bet for some career paths.

There are many reasons why an MBA degree is a great way to turbocharge your career, and this blog has covered several of them. But there are also bad reasons for going to business school. These three should not be your motives for contemplating getting an MBA.

1. You're unsure what else to do. Perhaps you are feeling pressured to go for the degree by well-meaning family or friends. Or, maybe you’re just a little too excited about the partying and social events that abound at business schools.

At the dawn of the financial crisis, many young professionals turned their thoughts toward business school as the job market grew increasingly unstable. This is an understandable rationale, but taking a two-year break as a placeholder activity doesn’t make a lot of sense professionally or financially. A better bet would be to take time to travel the world and find yourself.

It’s true that business school is a great time to hang out and let new ideas come and crystallize, but applicants to a top-ranked business school should have a clear idea of the field they plan to move into and how the degree will help.

As part of the admissions process, business school hopefuls should have a solid answer why they want to earn an MBA. The answer should show focus, direction and sufficient self-reflection. If you aren’t 100 percent sure that an MBA is what you need to succeed, the admissions committee isn't going to take a chance on you either.

2. You're planning to go into a career that doesn't require an MBA. The MBA is a super flexible degree, so some people who are transitioning careers think that it can help with just about anything. But there are career paths that it will not benefit, such as arts management or certain careers in sports and entertainment management. Make sure you’re committed to a career in business, not just earning the degree as a way to supplement other interests.


MBA programs emphasize practical application and will train candidates in the various functional skills related to running a business. It’s possible to add a concentration to your MBA studies, but that is still just a few courses compared with a deep dive into a subject.
For folks who want to immerse themselves in one specific area, such as business analytics, accounting or supply chain management, and who plan to stay in the same industry and function long term, a specialized master's degree in an area like finance or technology would be a better choice.
3. You think the MBA credential will look good on your resume. The decision to pursue an MBA should be based on how it would develop your core strengths. Merely to gain bragging rights or make your resume stand out are not good enough reasons.

Unlike a law or medical degree, an MBA is not an absolute requirement for any career path. But be aware that many companies treat the MBA degree as a pseudo-requirement for the applicant pool, and not having one could effectively lock you out of the leading companies in your industry.

The decision to go for an MBA is not a simple one, and many factors should be carefully weighed to make sure it’s the right course for you. Consider all of the alternatives, and ask yourself where you want to be in five to 10 years.

If going to business school will fast-track you to that midterm goal, wonderful. If not, invest your time and energy into whatever will.

Washington, D.C. – March 16, 2016 – U.S. News & World Report today released the 2017 Best Graduate Schools rankings, designed to help prospective students research programs across six disciplines and evaluate the potential return on their investment. The 2017 edition features information and rankings in business, law, education, engineering, medicine and nursing – as well as specialty rankings within each graduate school discipline. California has the largest concentration of top-ranked graduate school programs, followed by New York and Pennsylvania, respectively.
In the full-time MBA rankings, Harvard University is the No. 1 program in the country. The University of Chicago—Booth moves up two places to tie with Stanford University at No. 2. Among part-time MBA programs, the Haas School of Business at the University of California—Berkeley remains No. 1. The Kelley School of Business at Indiana University moves into the top 10, jumping from No. 12 to No. 6.
The top law schools remain consistent, with Yale University ranked No. 1. Harvard University and Stanford University again tie for No. 2. Georgetown University has the No. 1 part-time law program, followed by Fordham University at No. 2.
Harvard remains the No. 1 medical school for research, followed by Stanford University at No. 2. There is a three-way tie for third place among the Perelman School of Medicine at the University of Pennsylvania, Johns Hopkins University and the University of California—San Francisco. New this year, U.S. News evaluated Doctor of Nursing Practice programs, ranking the University of Washington at No. 1.
"Going to graduate school is a major commitment of time and money," said Anita Narayan, managing editor of Education at U.S. News. "Our rankings and advice offer guidance throughout the decision-making process to help prospective students and their families find the right fit."
The six graduate disciplines U.S. News ranks annually are evaluated on factors such as employment rates for graduates, starting salary and standardized test scores of newly enrolled students. Because each graduate program is different, the rankings methodology varies across disciplines.

Tuesday, 10 November 2015

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  18. 13. Use AdSense HTML Tags

    You can tell AdSense the content which it should consider while displaying ads on your website. The more and specific text AdSense has, the more relevant ads it will deliver and hence a better CTR can be achieved.
    <!-- google_ad_section_start --> Add Your Content Here <!-- google_ad_section_end -->
    Above is the sample showing how you can add the AdSense HTML markup to instruct AdSense which content to consider for displaying ads. You can add these HTML comments any number of times you want. Make sure you add the most relevant text within these comments, because the ads delivered by AdSense will be based on this text hugely.
  19. 14. Adjust The AdSense Ads Theme

    AdSense allows you to change the colour and font for the link, text and heading of any AdSense ad unit. Your users are more likely to click the links that they think point to content within your website only. If your change AdSense ad units theme to match your website, then people are going to click it more often and will help in increasing your overall AdSense revenue.
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  23. How can a publisher prevent invalid activity (Tips for Preventing invalid Activity)?

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