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- YOUTUBE is the most popular and largest video sharing web site and ever one second one hour of videos are uploading to youtube.
- YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
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People fail to realize the fact that uploading the video is only the beginning. The following things you should do after every video upload to youtube and for better optimization.
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- Like & Favorite the video
Your activities appear in your subscribers feed, when you upload the video it appears in your subscribers feed. That goes away soon if the user has subscribed to many channels. When you are liking and favoriting the video the next day your channel reappears in your subscriber’s feed, thereby increasing the chance of more views.
- Engage with your audience
Once uploaded don’t just sit back and relax, you should interact with your audience in the comments. Provide help to the users who are in need of help. It helps build a stronger audience for your channel. Thus, they are more likely to share and recommend your channel.
- Embed the video in websites
A video can explain many things that many words of text can’t. Webmasters like embedding appropriate videos for their site’s content. If you believe that your video is appropriate for a website’s page then don’t feel bad in telling that to the site admin. Or if you have your own site then add the appropriate video to your posts. You can find the embed code itself in youtube video Bar.
You can use third party site advanced youtube embed code generator.
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- Share it on your Social Networks
Social media plays a major role in driving traffic to your content. Most of the channels and sites have dedicated pages in social media for their brand. These pages must be updated right after you have uploaded the video.
Another important thing to boost the facebook/twitter/Google+ post is to add appropriate hashtags. Hashtags could drive a huge number of people to your video.
- Add the video to relevant playlist
Once the video is uploaded you should add the video to relevant playlists. Check out our free youtube playlist embed tool to embed a whole playlist or create a new embed playlist.
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- Set as Featured Video on your channel
If you haven’t made any channel trailers then consider adding the newly uploaded video as your channel trailer. You should also add cards and annotation to the new video from your existing videos.
- Add Annotations and Cards
Annotations allow you to bring interactivity to your videos. They can be used for creating a call to action buttons like “click to subscribe”, “watch previous episode”, etc. You should use it interlink it your website and can also be used for merchandise links. Speech bubbles can be used to tell something that you have missed in the video or for mentioning mistakes in the videos. You should definitely place a “click to subscribe” button and “watch my previous video” at the end of the video to increase subscribers and watch time of your videos. The spotlight annotation can be used to get these done. Adding cards will allow your mobile users to interact with your video.
- Write the subtitle for the video
Several users have reported that the youtube subtitles are being indexed by google. The findings seem to be correct and it could definitely improve your user experience and overall views. Youtube rolled out a feature for community contributed captions, ability to change youtube caption color and background and paid caption translations. These are all clear pieces of evidence suggesting the importance of youtube captions.
- Upload High-Resolution thumbnails
This is the most important factor to optimize your video for better performance. People tend to click the videos with the most attractive thumbnails. It’s like the cover page of books. Therefore, you should spend a little time in creating a good attractive thumbnail to hook your viewers. You should also pay attention to the colors used in the thumbnail. You can use canva.com to create free high resolution youtube thumbnails.
- Write detailed, comprehensive and Clear Description
Writing a comprehensive and clear description of the video is critical to the success of the video. Adding high traffic long tail keywords is also very important. You can use the google keyword planner for finding good keywords. Another important thing you should consider is not to add unrelated keywords in the description so as to get more views. It results in penalties as well as take away the user’s impression on your channel.
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